Ideally, I'd like people (not necessarily net people, just anyone) to find themselves surprised in empathising with something I say or do. It's no good simply winning an audience if you don't also make them challenge their own reasoning for being won over. Breathlessly mentioning Buffy the Vampire Slayer
at all possible junctures might get me some curious hits from fans, but I'd (cliche alert) trade them all for one e-mail from somebody saying, "I would never
have thought that, but..."